Peer Guidance

At Peer Guidance, we help businesses grow with purpose.

Through tailored strategies and expert guidance, we align your operations and business goals to drive sustainable growth, meaningful impact, and long-term success.

Meet the Team

Jade Alberts

Co-Founder

Mo Aladin

Co-Founder

Kyle Kanovsky

Co-Founder

Peter Lafontaine

Co-Founder

Growth Strategy

We develop and refine marketing and sales playbooks designed to drive results. From crafting high-impact campaigns and paid ad strategies to optimizing SEO, website performance, and branding, we ensure your marketing efforts resonate with your audience. On the sales side, we create a structured engagement process, including follow-up best practices, CRM guidelines, presentation standards, and strategies to avoid common pitfalls. Our goal is to equip your team with the tools and processes needed to close more deals and build lasting customer relationships.

People and HR Support

We provide comprehensive HR solutions to build a productive and engaged workforce. From crafting employment contracts and job descriptions to designing performance review systems, leadership coaching, and onboarding programs, we align your HR practices with your business objectives. Our incentive programs, such as profit-sharing and bonuses, are designed to boost employee satisfaction and retention.

Operations Support

We streamline your day-to-day operations to ensure efficiency and alignment with your strategic goals. By optimizing internal processes, we help your business run smoothly, deliver exceptional products and/or services, and achieve long-term success.

Non-Dilutive Capital Strategy

We specialize in creating compelling grant proposals that secure funding for your initiatives. Our team outlines your project’s purpose, goals, budget, and impact, while highlighting your qualifications to persuade funders to invest in your vision. Let us help you unlock the financial resources needed to bring your projects to life.

Product or Service Assessment

We evaluate your offerings to ensure they align with customer needs and stand out in the market. From reviewing your value proposition and competitive positioning to assessing pricing, scalability, and ease of adoption, we help you refine your product or service to maximize its impact. We also create training programs to ensure your team is aligned with your sales and marketing processes.

Finance Strategy

We provide expert financial strategy consulting to help businesses maximize profitability, optimize cash flow, and fuel long-term growth. From financial planning and budgeting to cost reduction strategies, investment analysis, and risk management, we align your financial operations with your business objectives. Our customized solutions—whether it's improving financial reporting, structuring capital for expansion, or enhancing profitability through strategic decision-making—give you the clarity and confidence to scale efficiently.

Founders Coffee

Founders Coffee YYC is for Entrepreneurs, Startups & Small Businesses! Come on down if you want to meet like-minded people.

We meet every Tuesday 7:30am at Red’s Diner In Kensington.

Telling It Like It Is

Telling It Like It Is – A LIVE Interview every Wednesday 9:30am MST. A 25-minute discussion that shares Startups, Entrepreneur’s stories. Sharing knowledge and reaching out is an excellent way to help Entrepreneurs learn from each other.

Let us partner with you to unlock your business’s full potential and achieve measurable, lasting success


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