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and welcome to another Talent like is my name is Jade Alberts a partner at netsource Capital and founder of peer
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guidance telling it like it is is here to share stories tell stories if you have any questions it is live ask away
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if you’re watching this after the fact on um you know on on repeat put your question in there uh Jackson and I will
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we’ll answer them I would like to thank our sponsor today the Canadian blockchain Consortium our Canadian
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blockchain Summit is October 19th and 20th here in Calgary tickets are available the website will be up here
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shortly in the comments section but you know what let’s not talk about that let’s get after uh let’s get after this
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conversation with uh the founder of upwardly Jackson how are you today Jade I’m great it’s uh super exciting to
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be on the show you know a year and a half ago when we we launched here in Calgary going on LinkedIn seeing social
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media this was a show that I loved seeing great conversations happening with really cool people a lot of them
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I’d reach out to after uh they were on your show so it’s great to be here today and thanks for having me well like you
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said it’s it’s long overdue it should have it should have happened almost to the day after we met to be quite honest
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you’re a busy guy you’re a busy guy but you know I’m happy to be here today to talk about upwardly you know we’re in a
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really exciting uh time of our our young business career and um just super excited to get into it
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today well you know what let’s talk about that right I mean you you you
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I I love your story right when we met for coffee I think we penciled in an hour and it was like an hour and a half
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if not longer and and I mean you moved away you went to you went to Austin you you had your career and you’re like you
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know what I’m gonna come back home so why don’t you you share your story uh you know about your in a little bit about your career and then why you
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wanted to come back to Calgary and and how that started with upwardly
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yeah absolutely uh you know I’m a born and raised calgarian my family’s here uh
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my other co-founder is actually my mother Jill McDonough uh so we have a really great relationship there and when
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I was graduating University it was uh back in 2018 looking at Calgary we
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hadn’t quite hit that Tech excitement in the city you know there was a little bit of a cloud over it to me and it felt
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like if I didn’t take a job with you know some kind of connect or you had to know somebody to get in somewhere uh and
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and people just weren’t as excited energy had taken a little bit of a hit obviously and uh I wanted to go
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somewhere that that really embodied that energy and that excitement that Calgary was when my parents were graduating
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University and so I researched a few different cities and I saw that Austin Texas was you know really doing some
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Progressive things in the tech space people were flocking to that City it was a Melting Pot of people from all over
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the place with different ideas and different perspectives and a lot of those people were new grads and young
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people so I went there started my career in Tech with a really great company I
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had an awesome career with them we went public on the New York Stock Exchange but what became clear to me was you know
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the power of hiring for potential versus pedigree was was amazing for for that
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City and that ecosystem and all the while I was getting articles sent to me by Jill
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talking about you know the flight of young Talent here in Alberta for the first time we are graduating more folks
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and and not hiring them at a high level and actually seeing more of them leave
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than stay here in the province to work and something had to be done about that
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so Jill and I put our heads together and we wanted to figure out what can we do to talk about the abundance of
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incredible high potential Talent that’s here in Calgary that’s got those Tech
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skills that’s got those really great X factors that they can bring into a business and communicate that with
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businesses so that they see the value in hiring tomorrow’s leaders today and so we came up with the business plan of
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upwardly over about a year uh launched it back in June of uh 2021 and uh here
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we are today and it’s just been an amazing journey and I’m excited to talk more about it and and
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I love the journey that you’ve taken right not not just because of uh you
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know of of the industry that you’re in I mean we’ve all probably used recruiting agencies in the fact in the in the past
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and I’m just going to say it most of them suck right they suck they just I stopped using them 15 20 years ago right
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I just don’t didn’t feel comfortable with them and then and then when we sat down and you you explained your vision
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to me and what you wanted to do and it’s more of a it’s not a transaction of the you know what I’ve got these people and
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I got to find a job for these people so I got to place these people and it’s like you know what we’re gonna find that person that works for you that find that
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person that that fits into your role into your vision into your company culture rather than this is what I got
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and this is what uh you know you should take so you know talk a little bit more about uh what makes you different and
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why you’ve been able to make such a difference in Calgary well Jade you’re 100 right you know
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often when I’m speaking with I’m never right just to let you know come on you are you are on that and it’s it’s funny
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because it is an industry that has has been the way it is for a long time and
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when people ask questions about why it’s not different well it’s just the way it’s always been you know I would argue
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that some of the questions that I’ve seen some of our competitors ask in interviews uh that my grandparents might
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have been getting the same questions asked to them for their interviews back in the day so Talent has changed the way we work has
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changed if we look at what covet did and how it accelerated technology into the workplace and and also gave everybody a
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real long time and I mean we know a real long time to reflect and think about what do I value about what I do every
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day where do I want to work how do I want this to change and people in in
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Talent acquisition weren’t as quick to address those questions and understand a
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better fit with a company and it starts with our clients as a partnership we
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view ourselves as an extension of their hiring team not a transactional move a resume across across our desk fill a
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role kind of company what you see with some of these standard bigger larger recruitment firms we wanted to go in and
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understand the culture the type of people that work there and Excel and then go out every day because every
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single day we’re talking with candidates that are searching for roles might be working already our new grads and
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University we’re bringing them into our own Talent database and understanding what kind of
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opportunities are you looking for and so when we meet with our clients we already have that go ahead lead because our
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database can tell us you know this three people are a great fit for this organization I want to tell a quick
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story about you know a candidate that I think really embodies the story of upwardly and why we’ve been able to have
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the success that we’ve had in in our short time frame so far uh we had a candidate a client of ours a great
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Calgary tech company here and they were looking for business development reps a
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great entry-level role for somebody looking to get into Tech or software sales and build on a lot of those
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authentic skills that you know typically you’d see the Next Generation bring to the table yeah and you know there that
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we go through the job description with the client and of course they’ve got experience and degree required and we
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always check off those boxes but we also want to understand the culture and the way people work and typically we’ll come
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back to them with three candidates for a role uh two that you know 100 check off
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every box on the job description and a third because we really really just love this person and know that this person
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might not have a degree and in this case the candidate did not have a degree but he had moved over here from the East
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Coast at 18 could never afford to go to school started working at a car dealership an absolute grinder and we
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realized you know if we put this person in this role he’s going to give 180
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percent more than somebody who’s gotten a degree and is ready to go into the role because he just wants that chance
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and so we put him forward and he’s done an amazing job with the company he’s at
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now it’s almost been a year that he’s been there but it’s finding those unique talent profiles where you know this
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might not be the way it was always done but I promise you this person is going to bring so much more value than what
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somebody uh normally would I’m going to give you two claps on that
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all right I mean I I just I mean I think that’s a great story as I I talk about it I’m a university Dropout I mean
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luckily enough things worked out for me uh but and and I talked to my wife about this who does a lot of the hiring for
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the company that she works for right and I was like you know I’m not dissing degrees I’m just like you know what
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sometimes think outside the box just because someone has a degree doesn’t mean that they’re going to be the perfect person for this job it shouldn’t
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be based on just four years of your life some of the most incredible people I know don’t have degrees and I love that
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you know you’re putting two people together that put that box check the check all the boxes in that that one I
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don’t know call them a wild card I don’t care what what your term is internally but I love that and I think that’s a great story and I think that’s literally
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what makes Alberta great it really is and it’s a larger conversation than just degree or no
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degree you look at just traditional recruiting and and job search there’s buckets that we have to put people in
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but often there’s nobody doing the work to identify other ancillary skills or
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experiences or X factors that people bring to the table that actually fill those buckets and so much more and
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that’s what our role is in the space is to do the work so a company doesn’t have to spend that time those resources every
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single day going through resumes posting interviewing just to find out this person doesn’t work out it’s what we do
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every day and we want our companies and our clients to continue what they do every day and we’ll do what we do and
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it’s a great it’s been so fun for us the whole way I love that I I do because when I wanted to figure out how how
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LinkedIn worked and you know trying to get a and I wasn’t looking for a job after we exited our company but I also
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knew I didn’t have a degree so I applied for just over 70 jobs and I could have filled some of them for
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as a basic sales rep at Hudson Bay to you know to CEO of a company which I knew I would be able to run but I knew I
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didn’t have some of the qualifications and all of them came back Bam Bam Bam Bam you’re out you’re out you’re out you’re out you’re out right and not even
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not even thinking about uh you know holy good this guy’s done something he’s he’s run companies he’s exited companies you
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know things along those lines right I was just out automatically so I just love that that you guys do that and and
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I think that’s again one of the things that absolutely separates you and makes you different in this in this ecosystem
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yeah it’s it’s honestly it’s our honor to to be advocating for that talent and
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finding it every day and telling those stories that’s our role as a recruitment agency is to do that work and to find
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out those stories and to connect companies with them uh because that’s our whole business and so it’s a really
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unique role to play when done right and uh it’s it’s definitely worked out for
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us so far no I would say so and I and I know we touched based on this before and
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and again I love what you do on LinkedIn and I’m a big networker my God I posted this
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morning I’m out there all the time getting out there talking about things I mean I love what you do I love that you
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give back to the community and to me personally the one of the reasons why I reach out to you when somebody has or or
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we or we need something or I know of a company we’re working with that needs something is because I can see that
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passion behind what you’re doing and what you’re bringing and getting involved in the community setting up those coffee dates and saying hey you
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know what how can I help you but you know don’t worry about what you can do for me like what do you need is there anything I can help you with and I think
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that goes a long way of of showing your character and how awkwardly works
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yeah you know we were talking about this earlier Jaden it’s a unique value proposition that Calgary brings and
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we’ve started working in the U.S now and I think it’ll be a real strength for us because we’re going to continue to do
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our business this way but I remember when we were launching you know I had different connections I’d grown up here
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my whole life and so we I reached out to a ton you know parents friends my
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friends coaches teachers uh people that I’d worked with in the past and I filled
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my calendar up for about a month with coffees and my only ask was yeah I’m going to talk about what I’m doing with
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upwardly it wasn’t a sales pitch it wasn’t a hey I’d like you to try us out it was talking about the conversation
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similar to what we’re having and ending it with one final ask and that was who are two people in your network that
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would benefit from this conversation and can we set up a coffee with them and I had coffees for for it felt like ever
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they were just ongoing and it’s such a great thing about Calgary is no matter who you reach out to if you do it the
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right way and you’re authentic about it everybody will have a coffee with you and we’ll share with you and we’ll help
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you in in the ways that they can and I think it’s a very beautiful and unique
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thing that we have in this city and it’s something that you know I’d look to to take that that character trade of
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calgarians into any business Endeavor going forward and specifically upwardly
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yeah again I mean I I almost consider myself a coffee King to be quite honest with you and it’s one
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of the reasons why I started Founders coffee back you know five-ish years ago and and again I can’t stress how
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collaborative our ecosystem I seem to talk about it you know in 240 of 240 episodes but there’s one thing that will
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never change and people want to deal with people people want to work with people and people always buy from people
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and and and once you create that relationship and and what you’re doing and creating that connection with people
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and companies but the people within those companies that’s how that’s how companies are successful people are the
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heartbeat of the company and that will never change 100 the heartbeat of our city here and
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you know getting to do the work that we’ve done getting to meet the diversity of of people different backgrounds
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coming from different places different parts of our city there’s so many incredible stories and people here uh
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it’s something that I hope you know our city and our Province continues to shout from the rooftops to bring more people
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here to be a part of what we have here and uh you know people in Calgary are
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are different they’re built differently they’re wired differently you could say and I absolutely love it it’s a big
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reason why upwardly was started here oh and I love it and I think that kind of
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rolls into our next question like our next topic of conversation where I don’t want to get I’m always a little bit
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controversial sometimes when it comes on it comes to things but there’s always you know you know you and I are around
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the ecosystem the tech ecosystem the startup ecosystem you obviously play in in other ecosystems as well when it
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comes to oil and gas or whatever it may be but I always see these announcements that come out you know all these
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companies coming here they’re going to create a thousand jobs or we have 2000 it seems like we’ve had 2 000 to 2500
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open jobs in the tech industry for the last five years so I kind of want to get your perspective on this does you know
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when a company comes in here do they actually say you know we’re gonna hire a thousand people do they hire a thousand
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people or is that all political you know who’s monitoring this and you know should we be holding these companies
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accountable if they say they’re going to do it should they be doing it a little bit right well I love it
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because Jill and I talk about about this every day those announcements well great and encouraging uh and and they’re a
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great sign of you know opportunity being created we’re not hearing uh you know two years
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later after this announcement that this many jobs was actually created from that announcement and I think there hasn’t
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been quite that accountability for me I think those are the stories that should be told Jill certainly feels the same
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way and we without getting into too much detail a great reason to follow upwardly
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whether you’re looking for work or looking to hire or not uh is that we’re working on a really incredible
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initiative that I I can’t give too much detail yet but I’m really excited about it where we really want to acknowledge
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the companies and the businesses that are creating the most jobs and the top
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jobs uh here in Calgary and Alberta and celebrate them because that is where
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that is where the opportunity begins and it it won’t necessarily be accountability but an announcement is
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great right a thousand jobs in Calgary is amazing but let’s celebrate them when
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they do it and let’s encourage them to keep making more so a very exciting initiative coming out with upwardly and
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a few amazing Partners but but definitely uh follow our follow our
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feeds uh if you’re interested in learning more about that in a few months well and I think that’s good and I think that’s a great initiative right because
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I mean I can go out there tomorrow make an announcement and say I’m going to create 100 jobs in two years and then
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you know get all the press for it and then literally it’s gone right three days it’s out of
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the new cycle no one talks about it you know things along those lines so I I like that do you think there’ll be any
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negative feedback for you know let’s say down the road if this company comes in says we’re creating a thousand jobs and
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then two years later you come out and say you’ve created 15. well I hope I hope instead of negative
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feedback and and this might be something my friends and family tells uniquely to me I like to inspire change with
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positivity and I like to take a positive angle on on everything that we do and so I hope instead of negative feedback it
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turns into a conversation of why didn’t we get you there what more can the city do the people here do to make sure that
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you do hit that goal versus you know the negative aspect of you should have hit
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it let’s work together to create these goals because when you do create that volume of job growth in our city and in
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our economy it lifts all boats so all boats should have a stake in in making sure that those things happen
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I I like that I think that’s a great answer right I mean because but I’d also like to see you know companies become a
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little more accountable for for just rather than just throwing a a number they pulled out of the air right then
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then things along those along those lines right a thousand is is a big big number right especially for for well you
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will use the company extra yesterday right like they say they’re going to create a thousand jobs well we we have
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allegedly 200 to 2500 or 2 000 to 2500 jobs open in the tech so technically
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those should be gone like we should have one job opening in one person not working in Tech development as of within
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a year well the the ultimate goal is that nobody’s not working yeah right everybody can get a job if they want but
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you know I was at the Infosys uh launch the other day a beautiful space what an
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absolutely incredible thing to add to our Tech ecosystem here the amount of space the collaboration the the the
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ancillary benefits that are going to come off of having a presence uh a tech
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development like that here and the announcement wasn’t hey uh you know we’re still hiring for the 500 jobs we
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originally announced it’s we’re at 650 and so we’re actually going to project that we’re going to hire a thousand by
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2024 and by getting to 650 I have faith that they’ll be able to do that and uh
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you know one one thing that you hear this all the time Jade about the tech space here is a lot of people
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fundamentally believe that there’s not enough talent to go around especially when it comes to that more senior or
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mid-level Talent that’s really experienced in the space well we need to attract them here because those are the
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ones that really teach and influence and grow those entry-level high potential
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individuals that that our city is full of and so a company like info says hiring 650 full-time roles and bringing
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in people that have great experience in Tech I think is a great thing for our city and and you’ll see people because
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it’s Tech they’ll be there for a few years and they join another company and they lead the Next Generation the next
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Workforce too and so the more the merrier for me when it comes to Opportunities and big companies coming
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here and I think there’s a lot of other creative ways we can think about it too but I don’t know if we have enough time
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to get into all that do it but no I I mean and I like that right and I I totally agree with you even if somebody
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comes from whether it be out of town out of you know from America or whatever they’re going to get here they’re going
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to love it here they’re going to commit you know you know live here with their families and and and and and get
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involved in our entire in our our community and and yeah you know what that might be the next person that
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starts the next unicorn or you say you know what I like this I got a better idea it’s time for me to take a chance I
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see the support I get in Calgary right it’s just going to create more of that entrepreneurial mindset
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a hundred percent and and whether that means you start a business or not an entrepreneurial mindset is just key
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wherever you are and whatever you’re doing to be curious to challenge and to go for it uh to ultimately to pack
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yourself and I think when we look at the tech ecosystem in Calgary now and how much it’s developed over the last few
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years uh it’s it’s on us the the companies that have built their
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presences here to continue to invest back in talent that is early level to
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train them to give them the experience to offer them the opportunity to make an impact within the company so that you
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know in in three years we’re not having the same Talent shortage conversation anymore we we have people that have got
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the experience that have worked hard and have earned it and uh that’s really where I see our industry going today I
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have conversations with plenty of tech leaders uh you know on a weekly basis and they’re all United towards that
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let’s create those career Pathways let’s create opportunities uh and again it’s
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just that’s what we do in Calgary we make happen we get done yeah
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we do I used that phrase last night on uh actually someone compared the startup
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TNT or something and I said I won’t I won’t say what it is I said no we’re not like that we get done I was like
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yeah yeah maybe I shouldn’t have said it but sometimes it just spews out yeah yeah
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that’s okay that’s okay I’m okay with it because it was true yep so hey so now
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you know I mean again I love what you guys are doing you’re moving forward so uh so what’s next for for your for
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upwardly Jackson you know I I’d be remiss to say it’s whenever you’re in a startup you
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are so focused on the next thing in the next Milestone and you don’t often stop
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and smell the roses but you know we have just an incredible team uh that has has
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worked so hard to get us to where we are I’m so proud of the people that we’ve surrounded ourselves with that are a
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part of upwardly they’re all Future Leaders they’re all absolutely Dynamic and they are going to be a big part of
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why we continue to grow and uh that’s where we’re at now we’ve started uh with
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a few clients in the U.S we have placed across Canada and the US so far we’re going to continue on that mandate uh you
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know while Calgary is our headquarters it is not only the only place we recruit it and that’s just the reality of you
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know the market and and where companies are operating what’s been great for us is working with companies headquartered
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in Calgary and earning the respect building the use cases recruiting for their entire teams and then also
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recruiting for their Branch down in the U.S and meeting new clients down there that way too it’s been really organic
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for us that way so beyond that just adding more people to our team
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continuing to build our client base and you know we we have a very amazing track
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record we’ve filled a hundred percent of the roles we’ve been given and our client retention is at 100 and so if we
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can keep those two things perfect which you know I I realize is is a crazy goal
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uh but we’re full of crazy goals and we’re going to keep checking them off the longer we’re around well I can say
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that’s 100 awesome like that that’s great I love it I mean it’s a good goal
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to have uh you know to be perfect and and and keep those going and again keeping people happy right I mean
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filling jobs that’s what we’re about I mean that’s you know people we got people that are hungry to work here and
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and you know what it’s not like you know my mom and dad work for the same job for 38 39 years I mean and I’m probably a
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rarity where where you know I had a nine year nine year almost in them kind of you know nine year before I became an
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entrepreneur even during the entrepreneur type thing but I mean you know just because a person jumps from
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job to job doesn’t doesn’t mean they’re not employable it’s just like you know what maybe maybe something changed in that company maybe the culture change
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maybe this I want to be part of it or I’ve stepped out with somebody to start a new job or start a new uh you know
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start a new startup whatever it may be you’re exactly right it’s it’s not a
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unique story anymore Jade you know I think people are certainly looking and mindful of different opportunities and
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different places that fit their lifestyle and what we realize now is people’s Lifestyles change through their
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whole entire life and there are opportunities that are suited more to what you want to do so I would I would
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end on saying you know don’t be afraid to reach out to our team here uh just to
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understand you know what’s out there learn about the market we’re in it every day we’re talking about opportunities
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and with companies and with cultures every day and uh you know use us as that free resource and for companies you know
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if you want to take your talents to the next level and you want to hire tomorrow’s leaders we are here we we are
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a proud Calgary company we want to work with other Calgary companies and you
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know we’re just we’re on a mission to to make sure that the amazing abundance of talent here is actionable and impactful
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within organizations here as well so reach out to us I love it that’s a great
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ask and again I mean I think the one thing I mean there’s not very
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many positives that have come out of covet but the one thing that um the two things that I I think it it’s made
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mental Wellness uh you know come to the Forefront asking to help is you know like I’m wearing you know it’s okay not
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to be okay asking for help people are are doing that but more importantly I think they’ve you know part of the
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mental Wellness side of that is it’s actually I want to be happy in my job I just don’t want to drive downtown sit in
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an office from nine to five and then drive back home and try and live my life I want something I want to do something
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great so yeah I agree reach out if you if you’re not happy and you you think that you need a change I mean just go to
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the website in the comments section upwardlys.ca and and they’ll be they’ll be you know Jackson your team will be
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there to help you so there’s my ask if you’re not happy Reach Out foreign love it appreciate it but I’m not
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letting you end on that I mean as much as that would be a really good way to end I mean
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let’s keep it going I’m here I’m ready we could probably go for another half an hour oh but I I love I love my last
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question here and I’d like you to put a little spin on it more on uh you know more on the uh
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you know not the recruitment side of it maybe the happiness side or or you know person you know person you know looking
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for a job you know kind of frame it around that but if you had one piece of advice for somebody that’s you know not
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happy in their job looking for a new job um you know what should they do and uh you know how should they move forward
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great question Jade uh for me back yourself trust yourself you know when
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you’re hearing uh that inner voice or you have that intuition to make a change
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the reality is we’re never gonna have all of the pieces together that are going to give us enough confidence to to
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move forward with it just just go for it and uh you know figure it out along the
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way but as long as you back yourself and trust yourself enough that’s where amazing learning opportunities happen
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that’s when you can really develop your own skills your own experience and you
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know I know for me as long as in whatever I do I’m backing myself it’s it’s helped a lot for my own mental
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health uh for my own happiness and uh you know I I’m always going to be that
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way so that would be my one piece of advice is never never stop backing yourself I love that I mean I think that’s a
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great piece of advice right believing in yourself trusting yourself right you you you’ve got to keep yourself happy you’ve
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got to keep yourself mentally well uh I mean there’s a lot of other aspects of that but you know what a lot of it
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starts starts with what you’re doing in your career 100 That’s it man that was uh what a
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great conversation and long overdue we should have had this as I said a year and a half ago
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you know what I’m happy we had it it’s it’s such a great show you have Jade uh you know there’s been what over 250 of
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them now maybe more and uh it’s I’m just honored to be a part of it and thank you for having me on and and being able to
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talk about outwardly no no thank you for coming on sharing your knowledge I always appreciate it when people agree
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to come on and and I you know continue on being awesome and doing what you’re doing and helping people and helping companies you know Collide those worlds
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and making so many lives better so I really do appreciate that Jackson thank you so much thank you Jade all right
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well and I hope everybody enjoys the rest of their plus 27 sunny day it might be a pool office day today I think but
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uh we’ll kind of we’ll see how it goes